Automattic, the company behind WordPress.com, is an open-source software and tech company with popular brands like WordPress.com, WooCommerce, Tumblr, Jetpack, Longreads, Simplenote, Day One, Pocket Casts and more. Automattic hosts and supports all WordPress.com sites ensuring that there is continuous and strategic development of the software available to its users. Automattic also supports WordPress.com VIP, a premium service designed for large-scale enterprises. According to W3Techs, WordPress is used by 39.5% of all websites and it dominates the content management system market with a market share of 62.3%.
How do you buy Automattic stock?
Automattic has not yet filed a viewable Form S-1 with the US Securities and Exchange Commission. So, Automattic stock is not yet available to purchase on any exchange. But they are expected to go public soon. To buy Automattic stock in future, you’ll need a brokerage account to invest. Consider opening a brokerage account today so you’re ready as soon as the stock hits the market.
How much is Automattic worth?
Over the course of nearly 20 years, Automattic has acquired 25 companies and built a strong portfolio for its platform. It offers long-form content platform Longreads, a popular journaling app called Day One, note-taking app called Simplenote, an open-source e-commerce plugin called WooCommerce, a customization and security plugin call Jetpack, a drag-and-drop file-sharing platform called CloudUp and more.
While the WordPress platform itself is completely free, Automattic offers a wide range of premium add-on products and services that enhance and protect WordPress blogs in various ways. They makes most of its money by selling subscriptions to software services that are related to the WordPress platform, like WooCommerce, Jetpack, VaultPress and enterprise WordPress for businesses. It also makes money by selling advertising against some of the free blogs that users create on WordPress.com. It is estimated to be profitable and to have annual revenue of $120 million.
This freemium business model with an open-source philosophy at its core has been working well for the company. As of 2021, there are more than 455 million sites use WordPress in total 1.3 billion websites on the web. There are 34% of the world’s top 10 million websites are running on WordPress. That means they’re obviously making a lot of money. They currently have 1,504 employees located in 81 different countries around the world and worth $3 billion.